Business Model Generation
Business Model Generation
From business idea to business model. Map your whole business on one canvas.
Precena Strategic Partners Malaysia trains your team to elevate business ideas into complete business models. You learn the globally practised Business Model Canvas through a systematic approach and move your team from the land of "blah" to a visualized language everyone shares.
What is the Business Model Generation training programme?
Business Model Generation is a hands-on training programme by Precena Strategic Partners Malaysia, an HRD claimable training provider. Your team learns what constitutes a complete business model and how to build one with the globally practised Business Model Canvas. You work through all 9 building blocks and finish by elevating a business idea into a business model.
- Understand what constitutes a business model and how to elevate a business idea into a complete one.
- Learn the globally practised Business Model Canvas through a systematic approach.
- Build a holistic awareness of the 9 building blocks, from customer segments to cost structure.
- Replace unclear "blah" discussions with a visualized language your whole team shares.
- Practise each block through exercises, real business cases and a final challenge.
- Business Model
- How your organisation creates, delivers and captures value, described through 9 building blocks.
- Business Model Canvas
- A globally practised framework which maps all 9 building blocks of a business model on one page.
- Building Blocks
- The 9 parts of every business model, from customer segments and value proposition to key partnerships and cost structure.
- Visualized Language
- A shared, visual way to discuss your business model, replacing the land of "blah". Full detail in the programme.
What will your team learn in business model generation training?
Your team learns three things: what constitutes a business model and how to elevate a business idea into a complete one, how to apply the globally practised Business Model Canvas through a systematic approach, and how the 9 building blocks fit together. Each objective links to exercises and real cases from business practice.
Understand business models
Understand what constitutes a business model and how to elevate business ideas into a complete business model.
Apply the Business Model Canvas
Learn the globally practised Business Model Canvas framework through a systematic approach.
See all 9 building blocks
Develop a holistic awareness of the 9 building blocks of a business model.
Key content
- Part 1Change the conversation
- Typical "business model" discussion in companies
- From the land of "blah" to "visualized language"
- Part 2Understand the 9 building blocks
- Exercises to understand each building block
- Embracing real cases from business practices
- Typical mistakes and challenges
- Part 3Apply it
- Challenge: elevating the "business idea" into a "business model"
| Area | Typical discussion | Business Model Canvas |
|---|---|---|
| Language | The land of "blah" | Visualized language |
| Structure | Unstructured talk | Systematic approach |
| Scope | The business idea only | All 9 building blocks |
| Team view | Separate, partial views | One holistic, shared view |
| Outcome | A business idea | A complete business model |
How does the Business Model Canvas work?
The Business Model Canvas maps your whole business on one page through 9 building blocks. Blocks 1 to 5 cover who you serve, what you offer, how you reach and keep customers and how you earn. Blocks 6 to 9 cover the resources, activities, partners and costs behind your offer.
Create and capture value
Your customers, your offer and how your business earns.
-
1
Who you serve
Customer Segments
All the people or organisations for which you create value.
-
2
What you offer
Value Proposition
Bundles of products and services which create value for your customers.
-
3
How you reach
Channels
The touchpoints through which you interact with your customers and deliver value.
-
4
How you connect
Customer Relationships
The type of relationships you establish with your customers.
-
5
How you earn
Revenue Streams
How and through which pricing mechanisms your business model captures value.
Run the business model
The resources, activities, partners and costs behind your offer.
-
6
What you need
Key Resources
The assets indispensable to your business model.
-
7
What you do
Key Activities
The activities essential to perform well.
-
8
Who helps you
Key Partnerships
The partners who help leverage your business model.
-
9
What it costs
Cost Structure
The main cost drivers of your business model.
All 9 building blocks on one canvas, in one visualized language your team shares.
Challenge: your team elevates a business idea into a business model, working through each building block and learning to avoid the typical mistakes and challenges.
Why choose Precena Strategic Partners Malaysia for business model generation training?
Precena Strategic Partners Malaysia works as both consultants and an HRD claimable training provider. The programme follows a clear structure with three learning objectives, the Business Model Canvas and a final challenge. Your team practises each building block through exercises and real cases from business practice, not theory alone.
HRD Claimable
Eligible employers claim training costs through HRD Corp. Our team guides you through the steps.
Consultants and Trainers
Strategy consultants who design training around your business goals and your people.
Hands-on Format
Exercises for each building block, real cases from business practice and a final business model challenge.
Business model generation training: frequently asked questions
What is the Business Model Generation training programme?
Business Model Generation is a hands-on training programme by Precena Strategic Partners Malaysia. Your team learns the globally practised Business Model Canvas and its 9 building blocks through a systematic approach. You finish by elevating a business idea into a complete business model. The full module flow is shared during your consultation.
Who should attend this business model generation training?
The programme suits HR professionals, executives, senior managers and business leaders who shape new products, services or business plans. It fits teams who discuss business models often but lack a shared, visual way to do so. Your consultation with Precena Strategic Partners Malaysia matches the programme depth to your team's roles and goals.
What are the 9 building blocks of the Business Model Canvas?
The 9 building blocks are Customer Segments, Value Proposition, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships and Cost Structure. Together they describe how your business creates, delivers and captures value. The training covers each block through exercises, real cases and the typical mistakes to avoid.
What is the difference between a business idea and a business model?
A business idea describes what you want to offer. A business model describes the complete picture, from the customers you serve and how you earn to the resources, partners and costs behind your offer. The programme ends with a challenge where your team elevates a business idea into a business model.
Is the Business Model Generation programme HRD claimable?
Precena Strategic Partners Malaysia is a training provider, and this programme runs as an HRD claimable course for eligible employers. Claim steps, eligibility and documents depend on your organisation's registration. Book a consultation and our team walks you through the claim process for your company.
Turn your business idea into a complete business model
Book a consultation with Precena Strategic Partners Malaysia. We review your team's goals, confirm HRD claim eligibility and shape the Business Model Generation programme around your business ideas and growth plans.
- Phone+60 14-930 2074
- Emailprecena_my@precena.com
- OfficeQ Sentral, Kuala Lumpur