Privacy Policy
How Precena Strategic Partners collects, uses, and protects your personal information.
Contents
01 Who We Are
This Privacy Policy applies to Precena Strategic Partners Sdn. Bhd. ("Precena", "we", "us", or "our"), a company registered in Malaysia operating at:
Q Sentral, Common Ground, Unit 39-02 (East Wing), 2A, Jalan Stesen Sentral 2, Kuala Lumpur Sentral, 50470 Kuala Lumpur, Malaysia.
This policy covers all services offered under the Precena Strategic Partners brand, including Corporate Training & Workshops, Coaching & Assessment, Consultation & Advisory, and the Precena AI Division (AI Upskilling, AI Consulting, and AI Agent Design & Implementation).
By using our website at www.precena.com.my or submitting your information through any of our forms, you agree to the terms of this Privacy Policy.
02 Information We Collect
Information you provide directly:
- Name and job title
- Work email address
- Company or organisation name
- Phone number (where provided)
- Enquiry details or messages submitted via contact or consultation forms
- Program registration details including dietary preferences or accessibility needs
Information collected automatically:
- Browser type, device type, and operating system
- IP address and approximate geographic location
- Pages visited, time spent, and navigation paths on our website
- Referral source (how you arrived at our website)
Information from third parties:
- Contact details shared by our referral partners (e.g. PASONA Malaysia)
- Professional information from LinkedIn where you connect with us publicly
03 How We Use Your Information
We use your personal information for the following purposes:
- To respond to your enquiries and provide consultation or advisory services
- To send you program brochures, training materials, or resources you have requested
- To register and manage your participation in training programs or public seminars
- To send you updates about upcoming programs, events, and relevant resources — where you have consented to receive such communications
- To improve our website, services, and training content
- To comply with legal and regulatory obligations in Malaysia
- To manage our customer relationship records in our CRM system
04 Legal Basis for Processing
Under Malaysia's Personal Data Protection Act 2010 (PDPA), we process your personal data on the following grounds:
- Consent — where you have expressly agreed to receive communications or for us to process your data for a specific purpose
- Contractual necessity — where processing is required to deliver a service you have engaged us for
- Legitimate interests — where we have a genuine business reason to process your data that does not override your rights
- Legal obligation — where we are required to process data to comply with Malaysian law
05 Sharing Your Information
We do not sell, rent, or trade your personal information. We may share your data with the following parties, strictly for the purposes described in this policy:
- Service providers — including our CRM platform (Zoho CRM), email delivery services, and website hosting (Squarespace), who process data on our behalf under data processing agreements
- Referral and co-selling partners — such as PASONA Malaysia, where joint program delivery requires it
- HRD Corp — where you attend a claimable program and submission of your attendance data is required for claims processing
- Legal authorities — where required by law, court order, or regulatory obligation in Malaysia
06 Data Retention
We retain your personal data for as long as necessary to fulfil the purposes for which it was collected.
- Enquiry and contact form submissions — retained for 2 years from the date of last contact
- Program participant records — retained for 7 years in line with Malaysian accounting and tax obligations
- Marketing contact records — retained until you unsubscribe or request deletion
- CRM records — reviewed annually; inactive records older than 3 years are archived or deleted
07 Cookies and Tracking
Our website uses cookies and similar tracking technologies. We use the following types:
- Essential cookies — required for basic website functionality
- Analytics cookies — to understand how visitors use our website
- Preference cookies — to remember your settings across visits
Our website is hosted on Squarespace, which may set its own cookies as part of platform operation. See Squarespace's Privacy Policy for details. You may control cookies through your browser settings.
08 Your Rights
Under Malaysia's Personal Data Protection Act 2010 (PDPA), you have the right to:
- Access — request a copy of the personal data we hold about you
- Correction — request correction of inaccurate or incomplete data
- Withdrawal of consent — withdraw consent for marketing communications at any time
- Deletion — request that we delete your personal data, subject to legal retention requirements
- Restriction — request that we restrict processing of your data in certain circumstances
To exercise any of these rights, please contact us at precena_my@precena.com. We will respond to verified requests within 21 days.
09 Data Security
We take reasonable technical and organisational measures to protect your personal data, including HTTPS encryption, access controls, and use of security-certified third-party platforms. No method of internet transmission is completely secure, and we cannot guarantee absolute security.
10 Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies before submitting any personal information.
11 Changes to This Policy
We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last Updated" date at the top of this page. Continued use of our website following any changes constitutes your acceptance of the updated policy.