Managing Digital Transformation
Managing Digital Transformation
Rethink your Customers, Competitors and Company. Use a time-tested framework for the digital age.
Precena Strategic Partners Malaysia helps your leaders define what transformation means for a traditional, non-digital business. Your team rethinks its approach to customers, competitors and the company through the 3Cs Model in the Digital Age, then applies it to a live transformation challenge.
The 3Cs Model [Original]Kenichi Ohmae
The 3Cs Model in the Digital Age
What is the Managing Digital Transformation programme?
Managing Digital Transformation is an HRD claimable training programme by Precena Strategic Partners Malaysia. It shows leaders in traditional, non-digital industries what transformation means for their business. Your team applies the 3Cs Model in the Digital Age to rethink customers, competitors and the company, and builds a holistic mindset for change.
- Define what transformation means for traditional, non-digital industries and companies.
- Rethink your approach to Customers, Competitors and your own Company with a time-tested framework.
- Use the power of networks to rethink how your business reaches and serves customers.
- Learn where to compete and where to cooperate in the digital age.
- Build a new culture and capability, backed by a holistic mindset for customers, self and community.
- Digital Transformation
- Rethinking how a traditional business serves customers, competes and operates by tapping into digital technologies.
- 3Cs Model
- A strategy framework by Kenichi Ohmae built on three elements: Customer, Competitor and Company.
- 3Cs in the Digital Age
- The updated view of each C: customer networks, compete and cooperate, and a new culture and capability.
What will your team learn in Managing Digital Transformation?
Your team learns three things: what transformation means for traditional, non-digital companies, how to rethink customers, competitors and the company with a time-tested framework, and how to build a holistic mindset for transformation. Each objective links to real decisions your leaders face when they bring digital technologies into the business.
Understand transformation
Understand what transformation means, especially in the context of traditional, non-digital industries and companies.
Rethink the 3Cs
Learn to rethink your own approach to Customers, Competitors and your Company, using a time-tested framework.
Build a holistic mindset
Develop a holistic mindset for transformation: for customers, for challenging self and for community.
Key content
- RevisitWhat is Transformation
- FrameworkThe 3Cs Framework in the Digital Age
- Customer: Power of networks
- Competitor: Compete & Cooperate
- Company: New culture & capability
- ChallengeRethink your approach to Customers, Competitors and your Company by tapping into digital technologies
| Element | Original 3Cs | 3Cs in the Digital Age |
|---|---|---|
| Customer | The customers you serve | Customer networks and the power of networks |
| Competitor | The rivals you compete against | Compete & cooperate |
| Company | Your current strengths | New culture and capability |
| Approach | Time-tested strategy framework | Same framework, rethought with digital technologies |
How does the 3Cs Model in the Digital Age work?
The model takes the three elements of Kenichi Ohmae's original 3Cs framework and rethinks each one for the digital age. Your team moves from customers to customer networks, from pure competition to compete and cooperate, and from the current company to a new culture and capability. The session closes with a challenge built on all three.
Starting point: revisit what transformation means for your business before you apply the 3Cs.
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01
Rethinking Customers
Customer NetworksExplore the power of networks and what it means for how your business reaches and serves customers.
-
02
Rethinking Competition
Compete & CooperateLook at competitors as rivals and as possible partners, then decide where to compete and where to cooperate.
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03
Rethinking Company
Culture and CapabilityShape the new culture and capability your company needs to move forward with digital technologies.
Holistic mindset for transformation
- For customers
- For challenging self
- For community
Challenge: how do we rethink our approach to Customers, Competitors and our Company by tapping into digital technologies? Your team works through this question during the session.
Why choose Precena Strategic Partners Malaysia for digital transformation training?
Precena Strategic Partners Malaysia works as both consultants and an HRD claimable training provider. This programme follows a clear structure built on three learning objectives, the 3Cs Model in the Digital Age and a practical transformation challenge. Your leaders leave with a shared framework to guide digital change in their own business.
HRD Claimable
Eligible employers claim training costs through HRD Corp. Our team guides you through the steps.
Consultants and Trainers
Strategy consultants who design training around your business goals and your people.
Practical Challenge
Your team applies the 3Cs Model in the Digital Age to a real transformation question.
Managing Digital Transformation: frequently asked questions
What is the Managing Digital Transformation programme?
Managing Digital Transformation is a training programme by Precena Strategic Partners Malaysia. It helps leaders understand what transformation means for their business and rethink customers, competitors and the company with the 3Cs Model in the Digital Age. The full module flow and activities are shared during your consultation.
Who should attend this digital transformation training?
The programme suits HR professionals, executives, senior managers and team leaders in traditional or non-digital organisations planning a move into digital. It fits leaders who shape strategy, customer approach or company culture. Your consultation with Precena Strategic Partners Malaysia helps match the depth of the programme to your team's roles and goals.
What is the 3Cs Model in the Digital Age?
The 3Cs Model, first developed by Kenichi Ohmae, looks at Customer, Competitor and Company. The digital age version rethinks each one: customer networks, compete and cooperate, and a new culture and capability. The training explains how each shift applies to your business, with examples covered in the session.
Is the Managing Digital Transformation programme HRD claimable?
Precena Strategic Partners Malaysia is a training provider, and this programme runs as an HRD claimable course for eligible employers. Claim steps, eligibility and documents depend on your organisation's registration. Book a consultation and our team walks you through the claim process for your company.
Is this training suitable for traditional, non-digital companies?
Yes. The programme focuses on transformation in the context of traditional, non-digital industries and companies. Your team learns to rethink its approach to customers, competitors and the company by tapping into digital technologies. The transformation challenge is tailored to your organisation during the consultation stage.
Lead your company's digital transformation with a clear framework
Book a consultation with Precena Strategic Partners Malaysia. We review your team's goals, confirm HRD claim eligibility and shape the Managing Digital Transformation programme around your business.
- Phone+60 14-930 2074
- Emailprecena_my@precena.com
- OfficeQ Sentral, Kuala Lumpur