Blue Ocean Strategy
Blue Ocean Strategy
Leave the red ocean. Create new market space with high value at low cost.
Precena Strategic Partners Malaysia trains your team to create new market space instead of competing in existing markets. You learn value innovation, the fundamental principle of blue ocean strategy, and a systematic approach to make innovation happen instead of trial-and-error.
by Eliminating and Reducing the factors an industry competes on.
by Raising and Creating elements the industry has never offered.
What is the Blue Ocean Strategy training programme?
Blue Ocean Strategy is a hands-on training programme by Precena Strategic Partners Malaysia, an HRD claimable training provider. Your team learns how top companies created new market spaces instead of competing in existing markets. You apply value innovation, creating high value at low cost, through a systematic approach instead of trial-and-error.
- Compare red ocean and blue ocean strategy, then move your team to a blue ocean mindset.
- Apply value innovation to create high value at low cost.
- Visualize your strategy and identify noncustomers and their pain points.
- Analyse what to eliminate, reduce, raise or create for a blue ocean move.
- Learn from real examples of top companies, then create your own blue ocean idea.
- Red Ocean
- An existing market where companies compete for the same customers on the same factors.
- Blue Ocean
- A new market space a company creates instead of competing in an existing market.
- Value Innovation
- The fundamental principle of blue ocean strategy: creating high value at low cost.
- Noncustomers
- People outside your current market. Their pain points guide your blue ocean move. Full detail in the programme.
What will your team learn in blue ocean strategy training?
Your team learns three things: how top companies created new market spaces instead of competing in existing markets, how value innovation creates high value at low cost, and how a systematic approach makes innovation happen instead of trial-and-error. Each objective links to exercises with a step-by-step approach.
Create new market space
Learn how some of the world's top companies created new market spaces instead of competing in existing markets.
Apply value innovation
Understand the fundamental principle of blue ocean strategy, value innovation, which creates high value at low cost.
Innovate with a system
Learn a systematic approach to making innovation happen, instead of trial-and-error.
Key content
- Part 1Shift the mindset
- Red ocean vs. blue ocean strategy
- Value innovation: creating high value at low cost
- From red ocean to blue ocean mindset
- Part 2Apply the tools
- Visualize your strategy
- Identify noncustomers and their pain points
- Analyse what you should eliminate, reduce, raise or create in order to create a blue ocean move
- Part 3Practise with real cases
- Real examples of top companies
- Exercises with a step-by-step approach
- Challenge: create a blue ocean idea
| Area | Red ocean | Blue ocean |
|---|---|---|
| Market space | Existing markets | New market spaces |
| Industry factors | Compete on the same factors | Eliminate, reduce, raise and create |
| Cost and value | Trade one for the other | High value at low cost |
| Customer focus | Current customers | Noncustomers and their pain points |
| Innovation method | Trial-and-error | Systematic, step-by-step approach |
| Outcome | A share of an existing market | A quantum leap in value for buyers and businesses |
How does value innovation work in blue ocean strategy?
Value innovation works on two sides at once. Your team lowers cost by eliminating and reducing the factors an industry competes on. Your team lifts buyer value by raising and creating elements the industry has never offered. Together, these four actions deliver a quantum leap in value for both buyers and businesses.
Costs are lowered
By eliminating and reducing the factors an industry competes on.
-
01
Remove
Eliminate
Remove selected factors your industry competes on, so your cost base drops.
-
02
Scale down
Reduce
Scale down selected factors your industry competes on to lower cost further.
Buyer value is lifted
By raising and creating elements the industry has never offered.
-
03
Lift up
Raise
Raise selected elements of your offer to lift the value your buyers receive.
-
04
Add new
Create
Create elements your industry has never offered to open new market space.
A quantum leap in value for both buyers and businesses.
Challenge: your team visualizes its strategy, identifies noncustomers and their pain points, then applies the four actions to create a blue ocean idea.
Why choose Precena Strategic Partners Malaysia for blue ocean strategy training?
Precena Strategic Partners Malaysia works as both consultants and an HRD claimable training provider. The programme follows a clear structure with three learning objectives, the value innovation framework and a final challenge. Your team learns from real examples of top companies and builds a blue ocean idea, not theory alone.
HRD Claimable
Eligible employers claim training costs through HRD Corp. Our team guides you through the steps.
Consultants and Trainers
Strategy consultants who design training around your business goals and your people.
Hands-on Format
Real examples of top companies and exercises with a step-by-step approach, ending with your own blue ocean idea.
Blue ocean strategy training: frequently asked questions
What is the Blue Ocean Strategy training programme?
Blue Ocean Strategy is a hands-on training programme by Precena Strategic Partners Malaysia. Your team learns how top companies created new market spaces instead of competing in existing markets. You apply value innovation through a step-by-step approach and finish with your own blue ocean idea. The full module flow is shared during your consultation.
Who should attend this blue ocean strategy training?
The programme suits HR professionals, executives, senior managers and business leaders who plan growth, new products or new services. It fits teams who want to grow beyond existing markets instead of competing for the same customers. Your consultation with Precena Strategic Partners Malaysia matches the programme depth to your team's roles and goals.
What is value innovation in blue ocean strategy?
Value innovation is the fundamental principle of blue ocean strategy: creating high value at low cost. Costs are lowered by eliminating and reducing the factors an industry competes on. Buyer value is lifted by raising and creating elements the industry has never offered. The training shows you how to apply it step by step.
What is the difference between a red ocean and a blue ocean?
A red ocean is an existing market where companies compete for the same customers. A blue ocean is a new market space your company creates instead of competing. The programme uses real examples of top companies to show the shift from a red ocean mindset to a blue ocean mindset.
Is the Blue Ocean Strategy programme HRD claimable?
Precena Strategic Partners Malaysia is a training provider, and this programme runs as an HRD claimable course for eligible employers. Claim steps, eligibility and documents depend on your organisation's registration. Book a consultation and our team walks you through the claim process for your company.
Move your team from a red ocean to a blue ocean
Book a consultation with Precena Strategic Partners Malaysia. We review your team's goals, confirm HRD claim eligibility and shape the Blue Ocean Strategy programme around your market and your growth plans.
- Phone+60 14-930 2074
- Emailprecena_my@precena.com
- OfficeQ Sentral, Kuala Lumpur