Design Thinking
Design Thinking for Innovation and Creativity
Beyond ideas. Solve complex problems with your customer at the centre.
Precena Strategic Partners Malaysia trains your team to solve dynamic, complex problems through the 5 phase design thinking framework. You learn by doing, with hands-on tools for each phase and a live idea generation challenge.
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01Empathize
Learn about the audience you design for
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02Define
Clarify the problem to solve
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03Ideate
Brainstorm creative solutions
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04Prototype
Build a representation of your ideas
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05Test
Return to users for feedback
What is the Design Thinking for Innovation and Creativity programme?
It is a hands-on training programme by Precena Strategic Partners Malaysia, an HRD claimable training provider. You learn to solve dynamic, complex problems through the 5 phase design thinking framework. You also build a mindset and behaviour where customers drive every new idea your team develops.
- Solve wicked problems, the dynamic and complex challenges your organisation faces today.
- Apply the renowned 5 phase model: Empathize, Define, Ideate, Prototype and Test.
- Practise the tools for each phase and learn the typical mistakes to avoid.
- Adopt the 4C mindset used by successful design thinkers.
- Finish with a live challenge on new innovative idea generation.
- Design Thinking
- A customer-centred, 5 phase approach to problem solving and innovation.
- Wicked Problems
- Dynamic, complex problems with no single clear answer.
- 4C Mindset
- The mindset successful design thinkers build to shape new ideas. Full detail in the programme.
What will your team learn in design thinking training?
Your team learns three things: how to solve dynamic and complex problems, how to use the 5 phase design thinking framework through practice, and how to build a mindset where customers drive innovation. Each objective links to practical tools your team uses at work after the session.
Solve wicked problems
Understand how to solve the dynamic and complex problems of today's world.
Master the 5 phase framework
Learn the renowned 5 phase design thinking framework through a hands-on approach.
Put customers at the centre
Develop a new mindset and behaviour where customers drive innovation.
Key content
- Understanding problems of today's world
- How design thinkers shape their mindset: the successful 4C mindset
- 5 phase model of design thinking
- Deliverables of each phase
- Practice tools for each phase
- Typical mistakes and challenges
- Challenge: new innovative idea generation
| Area | Typical brainstorm | Design thinking |
|---|---|---|
| Starting point | The solution | The audience and their needs |
| Problem focus | Assumed | Clearly defined |
| Idea output | A list of ideas | A prototype to show others |
| Validation | Internal opinion | User feedback through testing |
| Best fit | Simple problems | Dynamic, complex problems |
How does the 5 phase model of design thinking work?
The model moves your team through five phases in order. You start with empathy for your audience, define the real problem, generate ideas, build a prototype and test it with users. Each phase has its own deliverables and tools, and your team practises all five during the training.
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01
Understand users
Empathize
Learn about the audience you are designing for.
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02
Frame the problem
Define
Clarify the problem to solve.
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03
Generate ideas
Ideate
Brainstorm and come up with creative solutions.
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04
Make it visible
Prototype
Build a representation of one or more of your ideas to show to others.
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05
Get feedback
Test
Return to your original user group and test your ideas for feedback.
Final challenge: your team applies all five phases to generate a new innovative idea during the session.
Why choose Precena Strategic Partners Malaysia for design thinking training?
Precena Strategic Partners Malaysia works as both consultants and an HRD claimable training provider. The programme follows a clear learning structure with three objectives, five practical phases and a live challenge. Your team gains skills tied to real business problems, not theory alone.
HRD Claimable
Eligible employers claim training costs through HRD Corp. Our team guides you through the steps.
Consultants and Trainers
Strategy consultants who design training around your business goals and your people.
Hands-on Format
Practice tools for every phase, with feedback on typical mistakes and challenges.
Design thinking training: frequently asked questions
What is Design Thinking for Innovation and Creativity?
Design Thinking for Innovation and Creativity is a hands-on training programme by Precena Strategic Partners Malaysia. You learn the 5 phase design thinking framework, build a customer-centred mindset and apply both to solve complex, dynamic problems at work. The full module flow and tools are shared during your consultation.
Who should attend this design thinking training?
The programme suits HR professionals, executives, senior managers and team leaders who face complex problems with no clear answer. It fits teams in charge of new products, services, processes or customer experience. Your consultation with Precena Strategic Partners Malaysia helps match the depth of the programme to your team's roles and goals.
What are the 5 phases of design thinking?
The 5 phase model covers Empathize, Define, Ideate, Prototype and Test. You learn about your audience, clarify the problem, generate creative solutions, build a representation of your ideas and return to users for feedback. The training covers the deliverables, tools and typical mistakes of each phase in detail.
Is the Design Thinking programme HRD claimable?
Precena Strategic Partners Malaysia is a training provider, and this programme runs as an HRD claimable course for eligible employers. Claim steps, eligibility and documents depend on your organisation's registration. Book a consultation and our team walks you through the claim process for your company.
What do participants produce by the end of the training?
Participants complete a hands-on challenge focused on new innovative idea generation. Your team applies the 5 phase framework to a real problem and presents an idea shaped by user feedback. The challenge brief and assessment format are tailored to your organisation during the consultation stage.
Turn your team's ideas into tested solutions
Book a consultation with Precena Strategic Partners Malaysia. We review your team's goals, confirm HRD claim eligibility and shape the Design Thinking programme around your business problems.
- Phone+60 14-930 2074
- Emailprecena_my@precena.com
- OfficeQ Sentral, Kuala Lumpur